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When you look through history it’s not always easy to find a time when a student-run newspaper makes headlines. But when they do, it’s typically a bombshell revelation. Last week The Daily…

We’re going on six months of captivity at this point, and just like many of you, we are on the verge of going stir crazy. Right now, it’s the little things that…

Over the past decade we’ve experienced a little bit of change – OK a lot of change – that impacts us daily. They are small things that quietly nudge their way into…

Switching my major three times before the start of my sophomore year may sound stressful. And that’s because it was. But in the end, it led me to pursue a degree in…

We’ve all received words of wisdom as we go through our different experiences, growing pains, and various trials and tribulations. Some goes in one ear and out the other, while others seem…

Media relations can be a tricky game. Some say there’s a particular science behind it, some say it’s just dumb luck. In our combined decades of experience, we are here to tell…

After a long search and countless interviews, I secured my summer position as an intern at BAERING. I was looking forward to a summer working at a public relations firm and getting…

How Ben and Jerry’s Effectively Delivered a Political Marketing Campaign   We are all well aware that Ben and Jerry’s is a proven expert and connoisseur when it comes to frozen dairy…

As a college student, finding an internship geared towards your interests and goals can always be tough. Add a global pandemic to that and, well, it may seem impossible. Having gone through…

“This fast life soon shatters, cause after all the lights and screams, nothing but my dreams matter.” ~ Tupac Shakur. Those are more than just lyrics by one of my favorite musicians…

“I’ll see you all in 12 weeks!” I began my maternity leave in early February rather confident that my team would hold down the fort, as I entered motherhood for the first…

No one wants to be that company whose reputation was ruined in a matter of seconds. You have preventative measures in place, implement HR safeguards, and train your employees on how to…

Prioritizing your clients is a no brainer. It’s an essential part of any agency’s mission that will help you recruit and sustain your various client relationships. But it takes a secret sauce…

There were a few things I learned right off the bat during my internship with BAERING: ask questions, voice my ideas, and take initiative to learn more about the things I am…

I remember in February when I was telling my mom about the spreadsheet I set up to keep track of all the jobs I was applying to, to prepare for graduation. I…

A couple weeks ago we introduced you to influencer marketing and explained what it was and why it’s a marketing channel that’s likely here to stay. This week, we’ll discuss the four…

Week Six: We know our favorite virtual yoga instructor, we’ve perfected ways to entertain the kids, and we’ve found the best lighting in the house for Zoom calls. We have stocked up…

If you are part of the 3.8 billion people worldwide who use social media, you’ve likely heard of influencer marketing before. But what is it? Does it have staying power? Or is…

When was the last time you felt normal?   We’re all humans and we all crave routine. This time last month, routines around the world came to a screeching halt. Our children…

Like many of you, we have spent the last few weeks focusing on our business operations to ensure our employees are safe and there are no disruptions in delivery of service or…

Last month, our team had the privilege of attending the North Carolina Theatre’s Kinky Boots and we were immersed into their world of love and leather shoes! On a rainy Tuesday night,…

I can’t put my finger on the driving force, but for this PR agency veteran, it feels like we are in a constant state of change in how we provide services to…

The holidays are always a great time to take notice of what companies across all industries are using to motivate consumers to take action – especially in an increasingly digital world. How…

This is the time of year when we pause to reflect on everything we are grateful for in the past 12 months. We took this chance to look back on our year…

Why understanding your brand, your audience – and your blind spots – is important.   What you missed… Peloton is getting the cold shoulder this winter and it all started with a…

During this holiday season, we are reminded of what we are thankful for at BAERING and at home. We asked our team to share what they are most thankful for, and what…

Our third and final BAERING Birthday blog is from the perspective of Jeanne Harmor, one of our senior account executives. Jeanne had the opportunity to see BAERING transform throughout the rebrand, and…

For the second segment of our BAERING Birthday series, we interviewed our graphic designer, Miles Clark, for his perspective on the creative transformation of our brand. Miles led the design of our…

BAERING is celebrating the second birthday of our rebranded organization! For two years, we have lived and breathed – and been challenged- by our brand as it evolves. To give you a…

With summer’s harsh heat waves still upon us, we want to make sure everyone is staying hydrated and healthy- including our pets. Our client, North Carolina Veterinary Medical Association (NCVMA) remains an…

As our Facebook and Instagram feeds fill up with back to school photos, our team took a trip down memory lane to share some of their throwback school photos! Can you guess…

This week we took the time to sit down with our president, Erin Smith, to find out what it really looks like to lead a full-service Public Relations Agency in the Triangle.…

Here at BAERING it is important to each of us that we serve the community in which we live and work. One way we do that is through our BAERING Give Back…

As of January 2019, there are 4.4 billion internet users and 3.5 billion social media users – and nearly all of them have active email accounts. In the U.S. alone, more than…

When I talk with family and friends about my career, I often get asked, “So what do you actually do?” Typically, I’ll respond with what has become a well-rehearsed quick answer, explaining…

Duke University basketball player Zion Williamson, his injury, and his shoes are dominating the news cycle today after he was injured in the first minute of the famous showdown between Duke and UNC Chapel…

Napkins, sugar packets, coffee cups, iced coffee cups, coffee sleeves, wrapping paper, to-go boxes and bags, employee uniforms, digital and print graphics, coffee bags, k-cups, merchandise and packaging. And signs, oh the…