BAERING Client LCI Launches Nationwide Rebrand

Congratulations to our client, LCI (formerly LC Industries), on the successful launch of the company’s rebrand! As one of the largest employers of Americans who are blind or visually impaired, LCI is the Triangle’s best kept secret – but not for long!

We partnered with LCI in 2018 and embarked on the rebranding journey together. The rebrand aims to advance LCI’s goal to continually drive innovation while serving the needs of customers, employees and the blind and visually impaired community. While LCI has a new look and feel, the company has remained true to its mission and vision and we are thrilled to embark on this new chapter together.

Since its inception in 1936, LCI has continued to grow and evolve into a multi-faceted entity with business capabilities ranging from manufacturing and distribution, to retail and e-commerce. Additionally, LCI has added tech services as a new division specializing in digital accessibility and usability. We’re proud to be part of this pivotal moment and we look forward to your continued success!

Want to check out LCI’s new branding? Visit its website, at: