BAERING Completes Client SEPI, Inc. Rebrand

Research Triangle Region Communications Firm Announces Completion
of Recent Rebranding Project


RALEIGH, N.C. – BAERING, a full-service strategic communications and brand management firm, announced the completion of its most recent rebranding project for SEPI, Inc., one of North Carolina’s largest, fully integrated engineering firms.

SEPI has been a fixture in the Triangle and surrounding areas since 2001. In 2018, given the increasingly competitive market and the rapid growth of the engineering firm, SEPI’s leadership selected BAERING to help redefine and reposition SEPI’s brand among employees, customers and competitors.

BAERING led SEPI through a comprehensive rebrand to highlight the company’s authenticity, diversity, and spirit within one cohesive brand to transition with SEPI into its next chapter. As SEPI has evolved over the years, the firm has transitioned into a consultancy by continually expanding its service offerings.

BAERING worked closely with the entire SEPI team to identify the true personality of the firm and bring it to life through its messaging and visual identity. SEPI’s new brand better represents its mission to serve clients as a trusted resource, contribute to projects that improve the quality of life in its communities, and provide a rewarding employee experience through its diverse and inclusive team culture. The open, bold and colorful look of the brand further emphasizes its values to be brave, be open, choose positivity and pursue excellence.

Not only did BAERING lead the rebranding process, but it also developed and implemented an internal and external communications strategy to roll out the new brand for SEPI.

“When we decided it was time to rebrand, we wanted to find an agency that we could work closely with as a partner and as an extension of our team,” said Sepi Saidi, P.E., CEO and president of SEPI, Inc. “BAERING fit seamlessly into our team and truly understood our company and its culture. We could not be happier with our new look and feel. BAERING’s support, knowledge and creative perspective brought our brand to life, highlighting our tradition and past while elevating us into the next chapter of growth for SEPI.”

“It is an exciting moment to see a new brand emerge, and to know you had the privilege of joining that company on their brand journey is truly special,” said Erin Smith, BAERING president. “This was especially true for our rebrand project with SEPI. Being able to work with a client that understands and enjoys the rebrand process makes the experience all the more fun. We were proud to be a part of SEPI’s journey into its next chapter, and we can’t wait to see them continue to grow and be successful.”

BAERING is a strategic communications and brand reputation management firm for Fortune 500 and middle-market companies. Partnering with clients across every industry, the firm makes it a mission to live its values: To be bold, be curious and be human. Established in 2004 in the renowned Research Triangle region of North Carolina, BAERING is consistently recognized as a Best Place to Work and is a recipient of the Greater Raleigh Chamber of Commerce Pinnacle Business Steady Growth and Profitability Master Award. For more information, visit 

SEPI is a fully integrated engineering and design firm focused on innovation, sustainability, and excellence. We provide a wide range of engineering, planning, environmental, and construction management services in many functional areas. With our combined years of hands-on experience, an ever-expanding knowledge base and an established reputation, our services are utilized on projects of various size and complexity. For more information, visit