Category / Public Relations / News / Blog
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The Fortune is in the Follow-Up
As the saying goes, “The fortune is in the follow-up.” Following up on your client, your team, and even yourself is where success begins. Why and how you conduct a follow-up will…
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Buzzwords are killing your brand’s buzz
Communicating effectively plays an essential role in every brand’s success. Using familiar and concise language helps create a message that consumers can easily understand. It’s been shown that brands with clearer writing…
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4th quarter blues? Keep your team motivated through year’s end
It’s easy to feel like you’re nearing the finish line, to get to that point of the year when the team seems ready to throw in the towel. The holidays are here,…
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Is Digital Influencer Marketing Here to Stay?
According to Influencer Marketing Hub, 60% of marketers shared that influencer-generated content performs better and drives more engagement as compared to a brand’s post. In fact, digital influencer marketing may be poised…
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A Reflection on my Internship at BAERING
Internships are a fundamental step in building a professional career. Despite success in various college courses, most knowledge and true understanding derives from real-life experience through authentic exposure and application. My internship…
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2020 Tokyo Olympics: A Whole Different Ballgame
There’s no denying the amazing amount of time and effort it takes to plan the Olympic Games, considered the world’s most prestigious international sporting event. The 2016 Summer Olympic Games hosted around…
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BAERING Completes Client SEPI, Inc. Rebrand
Research Triangle Region Communications Firm Announces Completion of Recent Rebranding Project RALEIGH, N.C. – BAERING, a full-service strategic communications and brand management firm, announced the completion of its most recent rebranding…
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BAERING Wins NCPRSA Inspire Award
We are excited to announce that last week, BAERING received a 2019 NCPRSA Silver InSpire Award in the Events Category for our work on the 2018 Research Triangle Regional Partnership (RTRP) State…
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BAERING Named Agency of Record by LCI for Strategic Consulting, Creative Services and Public Relations
BAERING, a full-service strategic communications and brand management firm, has been named agency of record by LCI (formerly LC Industries), one of the largest employers of Americans who are blind or visually…
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![Left to right: Elizabeth Kadick, Erin Smith, Ashlee Gerow]()
BAERING Names New President and Adds Two Directors
BAERING has announced the promotion of Erin Smith to the role of president as well as the addition of two director-level positions. Smith joined BAERING (formerly MMI Public Relations) in 2010 as an account…
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BAERING Client LCI Launches Nationwide Rebrand
Congratulations to our client, LCI (formerly LC Industries), on the successful launch of the company’s rebrand! As one of the largest employers of Americans who are blind or visually impaired, LCI is…
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