Category / Uncategorized / Public Relations / Blog
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Marketing to Gen-Z, from a Gen-Z
As Gen-Z enters the public relations, advertising, and marketing workforce, they’re redefining social media strategy. As a Gen-Z myself, I’ve had the liberty of crafting marketing and public relations plans that are…
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A Reflection on my Internship at BAERING
Internships are a fundamental step in building a professional career. Despite success in various college courses, most knowledge and true understanding derives from real-life experience through authentic exposure and application. My internship…
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The Branding Behind the US Flag
Last week, Americans across the United States celebrated Independence Day. Though we often see the American flag flown at public institutions and schools every day, on the Fourth of July the flag…
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Avoid Rainbow Washing: Celebrate Pride Year-Round
The month of June holds different meanings for everyone. For some, it may be the kick-off of summer vacation, but for many, the month is dedicated to celebrating the LGBTQ+ community and…
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Is it more than a PR play? Deploying a meaningful corporate social responsibility strategy
Corporate social responsibility, or CSR, is the concept that companies are accountable for “doing good” outside of business practices to better society. These practices can range from engaging in charity work, investing…
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Recognizing the Contributions of African American PR Pioneers
Black History Month is a time to reflect, recognize, and celebrate the contributions of African Americans that have helped define the United States and, for us here at BAERING, the public relations…
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Our Team’s Picks: Classic Super Bowl Spots That Definitely Didn’t Fumble
Since being founded in 1920, the National Football League (NFL) has turned American football into a multi-billion-dollar business with 32 franchises. More than 100 years later, the league is now the biggest…
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Make Your New Year’s Resolution A Commitment To Your Community
December is Human Rights Awareness Month. As we make our New Year’s resolutions, it’s important to think about how we can help make the world a better place. The commencement of the…
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North Carolina Farmers Bring Thanksgiving Dinner From Their Farms to Our Tables
Unlike your local supermarket and big box retailer, we have enough patience to wait for one holiday to end before we begin celebrating another. So, now that the frights of Halloween are…
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Creating Vibrant Atmosphere Can Help Employees Really Deliver in Fourth Quarter
Any good sports fan knows how essential the final quarter is for the outcome of a close game. Strategically placing the right players in the right positions throughout the game will determine…
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Get Involved: Make a Difference in the Hunger Crisis
As our nation, state, and local communities face unprecedented circumstances, we’re often challenged to be kinder to our neighbors and consider the greater good of those around us. Feeding America has designated September as Hunger Action Month to raise awareness while combating the…
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2020 Tokyo Olympics: A Whole Different Ballgame
There’s no denying the amazing amount of time and effort it takes to plan the Olympic Games, considered the world’s most prestigious international sporting event. The 2016 Summer Olympic Games hosted around…
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Amplifying LGBTQ+ Voices Beyond 30 Days
Many brands and businesses incorporate the colors of the rainbow into their marketing and advertising in June. It’s fun, it’s positive, and it shows support for the LGBTQ+ community, right? Well, it…
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How To Effectively Use Today’s Top Social Media Platforms
Social media plays a major role in our everyday lives, both personally and professionally. As businesses and brands start to integrate social media into their marketing and advertising campaigns, it is imperative…
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What is Social Listening, and Why Does it Matter?
Now a days, it isn’t enough to just have an established presence on each social media network. In order for marketers to better connect with their audiences online, they need to know…
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One Year In: Running a Business During a Global Pandemic
Throughout my entire professional career, I have been an entrepreneur. While I have truly enjoyed my journey, it has not come without its obstacles – leading through economic downturns, rapid industry changes…
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The Power of Video Content
TikToks, GIFS, Instagram Reels – oh my! In the new digital age, video content is being highly rewarded. With the majority of people being online these days, whether it be for entertainment,…
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Public Relations and SEO combine for a marketing power punch
As the digital evolution continues and businesses are having to reexamine their marketing strategies to accommodate virtual environments and contactless communication with their customers, knowing how the various facets of marketing work…
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Publicist Tales: A Tale of Terror and Triumph in Paradise
October 30, 1906 is probably a date in history that not many of us are familiar with, however it’s monumental for publicists around the globe. On this day, 114 years ago, Ivy…
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Cutting Through the Noise: A Case Study in Media Relations
Client: UpgradedPoints The travel industry is one of the most cut-throat and high-paced industries there is. Whether you’re an airline competing for passengers, a hotel hoping to increase nightly occupancy, or a…
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The Value of Internal Communications
“What is a company’s greatest asset?” Its people. In our day to day, we are so focused on the numbers and the deadlines that we sometimes forget to measure success from the…
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