Tag / blog
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Recognizing the Contributions of African American PR Pioneers
Black History Month is a time to reflect, recognize, and celebrate the contributions of African Americans that have helped define the United States and, for us here at BAERING, the public relations…
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Our Team’s Picks: Classic Super Bowl Spots That Definitely Didn’t Fumble
Since being founded in 1920, the National Football League (NFL) has turned American football into a multi-billion-dollar business with 32 franchises. More than 100 years later, the league is now the biggest…
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Get Involved: Make a Difference in the Hunger Crisis
As our nation, state, and local communities face unprecedented circumstances, we’re often challenged to be kinder to our neighbors and consider the greater good of those around us. Feeding America has designated September as Hunger Action Month to raise awareness while combating the…
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How To Effectively Use Today’s Top Social Media Platforms
Social media plays a major role in our everyday lives, both personally and professionally. As businesses and brands start to integrate social media into their marketing and advertising campaigns, it is imperative…
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A PDF is the same thing as a digital brochure, right?
Question: In the last six months, have you sent an email telling a prospective or current client that “an overview of our services is attached?” Welcome to 2021 where people are still…
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2020 is ‘Wrapped,’ But Year-in-Review Campaigns Remind Us it Wasn’t All Bad
Every year we look forward to the New Year because it gives us a reason to reflect on all the memories made throughout the year and to anticipate the year ahead. This…
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Evolving Your Visual Brand
Back in 2016, when millennial pink was all the rage, did it find its way into your color palette? What about some of the 2020 design trends? Did you upgrade your simple…
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YARD SIGN & DESIGN: A LOOK INTO CAMPAIGN GRAPHICS
Now that election season is finally over, so too are the ads we see everywhere – whether on TV, radio or one of the approximately 5,000 yard signs we’ve driven by over…
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Publicist Tales: A Tale of Terror and Triumph in Paradise
October 30, 1906 is probably a date in history that not many of us are familiar with, however it’s monumental for publicists around the globe. On this day, 114 years ago, Ivy…
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The Things I Didn’t Plan For
If you asked me six months ago where I’d be halfway through my senior year of college, I would have told you all of my life’s plans. I had everything planned out…
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Debating a Tagline? Just Do It.
How many times have you watched a Nike State Farm commercial and chimed in with their taglines? Just Do It Like a good neighbor, State farm is there. Or maybe I’ve watched…
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Making an Impression with your Personal Brand
When we think of branding, we often associate the idea with a business or a celebrity. BAERING is in the business of branding. We help businesses communicate their story through their brand…
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My Quarantine Redecoration Project
What better time to redecorate than when you’re stuck in the house for hours on end? But how do you choose what art to display? What furniture to purchase? Or which wall…
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