The Fortune is in the Follow-Up

As the saying goes, “The fortune is in the follow-up.” Following up on your client, your team, and even yourself is where success begins. Why and how you conduct a follow-up will change depending on the situation, but the benefits remain consistent. Following up creates opportunities for success.

Following Up on Clients

Following up is a crucial part of creating customer loyalty and repeat business. Reaching out to potential or existing clients demonstrates the value you place in their business. Clients that feel important and listened to are more likely to return in the future.

When you follow up, you gain valuable information about the client’s experience with your brand. Listening to client reviews can help shape your business to be more successful in the future.

Don’t let too much time pass before reaching out. The sooner you contact your client, the more memorable you and your brand will be. It’s uncommon to work with a company that cares about customers enough to personally reach out after a project, interaction, or milestone. Proving to clients that you care increases the chances they will refer you to someone else.

Following Up on Your Team

Many managers take a back seat to following up with their teams because they fear micromanaging, but the two are drastically different. Following up on your employees and offering support shows that you care about them and their work. Managers that give employees the chance to share their frustrations or celebrate their achievements help to create a positive company culture.

Reaching out to your employees also allows you to better predict workflow and maintain a high level of performance. While it’s important to be flexible with your team, it is also essential that you hold your employees accountable. Asking “how can I help” opens the door for conversations about projects and deadlines, giving you the opportunity to offer suggestions and advice.

Keeping a consistent and collaborative channel of communication with employees emphasizes their importance to the team’s progress. Employees that feel important to the company are more likely to produce quality work and follow the guidelines set for them. Quality work leads to happy clients and positive reviews. It all starts with following up and creating opportunities for your team to succeed.

Following Up on Yourself

Holding yourself accountable both at work and in your personal life helps trigger new, positive behaviors and sustains momentum. Setting a goal and working to achieve it can improve your mental health and increase your level of personal and professional accomplishment.

Following up on yourself and your goals produces greater productivity. Setting small benchmarks to achieve rather than aiming to complete a big goal at once can help with your mindset and performance. Planning ahead and staying on top of your tasks can shorten your workload in the future, ease deadline stress, and make you more productive overall.