TikToks, GIFS, Instagram Reels – oh my! In the new digital age, video content is being highly rewarded. With the majority of people being online these days, whether it be for entertainment, work or school, it is now more crucial than ever for marketers and communication professionals alike to be incorporating video content into their online strategies to best serve their clients and provide organic growth.
According to Cisco, in 2021, 80% of all consumer internet traffic will be attributed to video. Additionally, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Clearly, the power and reach of video content is huge.
How to Incorporate Video into your Content
Video content is extremely high performing. Not only is it boosted by social media platform algorithms, but it is also highly engaging, meaning it generates more likes, comments, shares, etc. The more time someone is spending on your page, the higher your content is going to be prioritized and put back in-front of your audience. An easy way to get people to spend more time on your page, you ask? By incorporating videos that keep them engaged and make them want to know more about your brand.
We know what you’re thinking – I don’t have the bandwidth or budget to produce MORE content! We hear you. The good news is you don’t have to start from scratch! Companies have experienced large success in repurposing content they already have on hand with a few minor tweaks here and there. That blog post you wrote last month – turn it into a script for an informative YouTube video, Instagram Story or Reel. That podcast you were featured on – repurpose the recording by posting sneak-peak clips highlighting the conversation. Create short-form videos from the webinar you hosted and post them to your feed. There are countless ways to create video content from stuff you already have saving you time and still generating growth.
The content doesn’t always have to be highly produced pieces like YouTube videos or podcasts. Simply adding non-static images to your content such as a GIF or a stop-motion infographic generates higher engagement as well. Animated content is equally valued in terms of the platform algorithms and serve as a great way to encourage people to interact with your page.
In a study done by Biteable they found that 68% of marketers say video has a greater ROI than Google Ads and a 74% better ROI than static imagery. For marketing purposes, this study also concludes that Facebook, YouTube and Instagram are the most popular channels for video content respectively.
Each day, it is becoming more and more important to establish a deeper, more authentic connection with your online audience – especially on social media. Brands who are perceived as real, honest and transparent are highly favored, and video content is a great way to build this type of relationship with your audience.
86% of businesses reported using video as a marketing tool so far in 2021. The question is no longer “why should I incorporate video content into my online strategy?” but is now “how soon can I get started?” No matter your industry, video content can help support the promotion of your business, brand and products or services.
Expect to see significant growth in your engagement, reach, traffic and perhaps even conversion when you begin incorporating video content into your marketing plans. What are you waiting for? Start brainstorming today and experience for yourself, the power of video content.